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As most of you are already aware, the Retail Tenant Directory and PlainVanillaShell.com have been taken on by new ownership and a renewed energy by Shopping Center Database Inc. from Trade Dimensions (The Nielsen Company).

PlainVanillaShell.com provides breaking stories and this newsletter to a targeted and very loyal readership. We are excited and proud to release this first newsletter published under the ownership of Shopping Center Database Inc. after a summer hiatus.

While most of our readership experienced some time over the summer to enjoy the season, we have been active integrating all acquired aspects of this business into our standard systems. Fortunately, we are intimately familiar with the product as we were among the Trade Dimensions team who first developed the Retail Tenant Directory/PlainVanillaShell.com and help manage it for over 20 years.

This Retail Tenant Directory database is the most comprehensive and accurate database for the retail real estate industry in existence, having been developed and painstakingly maintained by Trade Dimensions.

We have been posting news headlines on PlainVanillaShell.com, retained the services of Ron Davis to keep you informed of legal issues and we have rebuilt the staff required to put forward an indispensable tool for retail real estate professionals.

We, as always, endeavour to ensure the highest quality of data, that all of our current clients have been accustomed. It is our intention to maintain and even raise the current quality, features, and functionality of the Retail Tenant Directory, its newsletter and services in the near future as they move onto new technologies.

The staff at Shopping Center Database Inc. are looking forward to beginning a new relationship with you, the subscribers of PlainVanillaShell.com, along with the many users of the online Retail Tenant Directory and invite your suggestions and feedback. Please feel free to contact us at pvs@PlainVanillaShell.com.