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How to Maintain Your Retail Recruitment Momentum After Trade Shows
From The Buxton Co
You’ve invested time and resources into a trade show and your team did a great job making connections at the event. Now that the event is over, how can you maintain the retail recruitment momentum?
In the end, it all comes down to one thing in your process: follow up.
City staff often put off following up with connections they met at a trade show because it’s time consuming or they get distracted by other tasks. But consider this: each retailer or developer you met with during the trade show likely met dozens of other communities in a short period of time. By sending a quick thank you with your contact information, you’ll stand out from the crowd.
Even if the retailer said they aren’t interested, Buxton has seen many instances where a “no” evolved to a “maybe” and eventually to a deal closing “yes” thanks to pleasantly persistent follow up.
So what are some practical ways that you can follow up to maintain the retail recruitment momentum during a long sales cycle?
Here are a few ideas.
After the Trade Show
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