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PlainVanillaShell was designed to be an information hub for the retail and development industry.  To that end, the site features continually-updated news, hand-selected for relevance and value to our
members.  Thought-provoking, informative editorial provides insights and perspectives that could well provide a competitive edge.  The site even provides a venue for members of the community to make deals - or simply make contacts - on its Marketplace page.

Perhaps most importantly, PlainVanillaShell offers online access to the invaluable data in The Retail Tenant Directory.  For over 30 years, brokers, leasing agents, suppliers, and innumerable others have depended on the detailed and painstakingly-accurate data that makes up the RTD.

PlainVanillaShell offers its members free access to search the entire Retail Tenant Directory database - and to generate lists of retailers that meet certain basic parameters. Complete access to the
online database - which is updated throughout the year and provides all the details on
every retailer profiled - is available on a subscription basis.

A product of Shopping Center Database Inc. PlainVanillaShell was built on a solid base of decades of experience in research and analysis.

No one can match the years of experience, quality of data and
comprehensive view of the industry found in the online subscription
based Retail Tenant Directory.


Kevin Eldon, President, Shopping Center Database Inc.

Kevin began his career with Progressive Grocers in 1984 and continued
his career with what became known as Trade Dimensions (now Nielsen).  His focus was software support and development of the various internal store databases and directories along with their published deliverables both in print and CD.  He left Trade Dimensions several years ago to venture on his on with the creation of his new company Shopping Center Database Inc a soon to be released comprehensive information portal of the shopping center owners, developers,  management and tenant information in the USA and Canada.  PlainVanillaShell with its retail tenant profiles was an excellent compliment to its product line for use in the retail real estate marketplace.


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