Turning Personas into Customers Part 2: Engaging through Strategy
From The Buxton Co
Here is the crux of customer conversion: engaging with the personas that you’ve meticulously crafted. The bridge from awareness to interest is not merely a step; it's a strategic leap that requires a blend of . . .
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Shopping Center Landlord Awarded New Trial
by Sara Palmer
Two companies that rent space in a mall owned by PHWLV sued the landlord for negligence in maintaining the fire‑suppression system after a pipe burst on July 8th 2017. Pre‑trial, the Eighth Judicial District Court in Clark County granted partial summary judgment in favor . . .
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Turning Personas into Customers Part 1: Crafting Actionable PersonasAs seasoned marketers, you understand that developing customer personas is more than just a preliminary exercise; it’s an ongoing process that necessitates . . .
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No COVID rent refund dueFitness sued City Center in order to recover rent paid during the mandatory closure periods of non‑essential businesses to slow the spread of . . .
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Balancing AI Innovation and Consumer Trust in MarketingThe integration of Artificial Intelligence (AI) within marketing strategies is accelerating rapidly. According to IBM, 34% of companies were actively utilizing AI in 2022, a figure that grew to 42% in 2023 and is expected to continue rising in . . .
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Sidewalk precedent set in New JerseyWhat responsibilities do we have to keep sidewalks cleared and in good repair? In New Jersey, it depended on the use of the property, and whether the property did, does or could generate . . .
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Building Customer Trust in the Age of AITrust is one of the top three buying considerations that consumers have, per the 2023 Edelman Trust Barometer. So, it’s no surprise that a survey of 1,000 consumers concluded that more than 80% consider trust a deciding factor . . .
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Sell me your shopping center!After an oral agreement to sell a property, followed up with months of negotiations and paperwork, does the buyer have the right to purchase the property?
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5 Lessons the Healthcare Industry Can Learn from the Retail SectorRetailers have long understood how to harness the right mixture of data to unlock a brand’s full potential and really dig into who its customers are and what they want. And as patients continue to become savvier consumers, it’s crucial for healthcare providers to . . .
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Dispute over parking spacesAs part of a project to improve I-70 in Columbus Ohio, Ohio Department of Transportation (“ODOT”) found itself promising to exchange property which didn’t belong to them. ODOT required property belonging to . . .
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