Built to Suit the Retail Real Estate Industry You are signed in as  guest  
Sign in now  
Home News Archive Editorial Features Retail Real Estate Marketplace Contact Us Subscription Info
Plain Talk    

Plain Talk Print Page

Click here to see the Op Ed Archives.

How Consumer Analytics Drive Healthcare Success
From The Buxton Co

Consumer analytics is the use of data from a combination of sources to give you a more comprehensive understanding of who your best patients are, where those patients and others like them are located and the value of those patients to your business.

Consumer analytics solutions come in a variety of forms. While some types of solutions rely on pre‑built models, others combine your data with third party data sets to construct a custom solution. These custom solutions are designed to address your unique growth concerns and goals.

How do consumer analytics support my healthcare practice?
Your patients are the foundation of your business, and consumer analytics is the engine that drives growth strategies across your organization, from the C‑suite to analysts.

Market planning
With consumer analytics, determine how many facilities a market can support, where facilities should be located in new markets and the best opportunities to infill existing markets.

Move from mass‑marketing messages to tailored messages delivered to your best patients through the mediums they prefer, whether that be digital, direct mail or both.

Service Lines
Considering expansion into new service lines? Let consumer analytics help guide your decision by evaluating the best opportunities for your unique healthcare offering.

Enhance operations at the facility level through consumer analytics. Identify underperforming facilities, candidates for relocation and opportunities to increase facility potential.

The Bottom Line
Consumer analytics are not a one‑time resource. Consumer analytics will continually drive important business decisions by delivering ongoing intelligence to guide future decisions. Through constant evaluation and keeping a pulse on your patients and competitors, you can achieve success by leveraging the consumer analytics engine.

Buxton is the leading customer analytics firm that helps organizations identify who their customers are, where those customers are located, and the value those customers have to the organization.

2651 South Polaris Drive
Fort Worth, TX 76137


Feature Articles

If you have an opinion on the retailing or retail real estate industries, take this opportunity to share your thoughts. Articles should run between 400 and 800 words. Topics can, be general in nature, consumer observation or specific to retail concepts or practices.

Articles will be posted for at least one week and will then be placed in the Editorial Archives. All articles submitted will be read and considered but we cannot guarantee publication. Each published article will carry the submitters byline (if desired) and is a free service to our community.

Article ideas and suggestions are also always welcomed. Contact PVS@PlainVanillaShell.com



Privacy Policy | Terms & Conditions | Contact | About Us