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Catering company announces first brick-and-mortar in Hollywood, CA
Edited by Michael Blahy
After a failed business turned into a successful catering company, two knuckleheads take one more stab at a storefront.
With a successful catering company spanning from downtown Los Angeles, all the way to the Westside, partners Mat Yuriditsky and Scot Rogers make a second attempt at brick-and-mortar store. What is Marinate? Co-Founder Scot Rogers describes it as, “Fast gourmet bowls, sliders and sides. We take a SoCal approach by using fresh ingredients in a fast, efficient operation.” Everything is made fresh, in-house, daily.
The boys began their partnership over four years ago with the North American launch of an Australian fast food brand. After only one year of operations they fell flat on their face, got ripped off by their food truck franchisee and lost the house they used as collateral for their small business loan. They were faced with the dilemma to throw in the towel, or get back up and dust the dirt off their shoulders. They opted for the latter.
Mat and Scot took what they had learned from their last experience, tweaked their menu and streamlined their operation. Within six months they were running a thriving catering business. The only problem was they had already outgrown the commissary kitchen they were working out of. They found the deal they were looking for, negotiated a fantastic lease and are now under construction in a part of Hollywood that is undergoing “redevelopment”.
“It’s a fantastic opportunity for us to officially launch our brand and become part of the thread of a city that we love living in,” said co-founder Mat Yuriditsky. With that in mind, they are already working with a local street artist to design a mural for the huge brick wall on the side of the shop. In addition, local painters will exhibit their art on the inside of the store. The paintings will be sold on consignment and also provides an outlet for them to gain exposure.
Opening day is planned for late March, and will feature a free “space cake” for anyone who posts a picture on Instagram standing next to the mural.
You can stay up to date by following them on social media @marinateyourlife.
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