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Casual Restaurants Use Daypart Customer Analytics to Regain Market Share
From The Buxton Co
Casual dining operators are faced with the challenge of recapturing market share that has been lost to competition not only from other casual restaurant operators, but from fast casual and quick service concepts.
To combat this loss of market share, casual restaurant operators are focusing attention and resources on unique challenges and opportunities in three key areas throughout the day:
To get the most out of their efforts to improve market share within each of these dayparts, smart casual restaurant operators are leveraging customer analytics software and strategies. Effective customer analytics-based restaurant strategies are those that focus on defining who the best customers are, where more of those customers can be found, and what the value of those potential customers should be. This customer insight then has to be made actionable for real estate, marketing, and operations teams within the casual restaurant operatorís organization so that all decision makers understand:
Customer analytics this refined requires customer records, which are tied to transactions. But for many casual restaurant operators, amassing reliable customer data is an insurmountable challenge. Learn how Buxton can use third party credit card transaction data to enhance your customer insights and set the stage for this type of robust customer analytic solution that can help your organization address its challenges and take full advantage of its opportunities to improve the bottom line.
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