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What to do When Your Retail Recruitment Efforts Are ďStuckĒ
From The Buxton Co
Retail recruitment can be a long and frustrating process. The next time you feel that your communityís retail recruitment efforts have hit a roadblock, try these steps:
Confirm That You Are Targeting the Right Companies
If you havenít done so already, validate that your prospect list is realistic. Leverage market research to identify the retailers that are the right match for your community so your outreach efforts have the best chance of success.
Perfect Your Sales Pitch
Analyze and Address the Feedback Youíve Received
Do retailers commonly say that the cost of land or construction is too expensive? Consider steps the city can take to make sites ďshovel readyĒ and evaluate your current incentive policies. If retailers express concern that your market is too small, then make sure you are presenting statistics based on your drive-time trade area rather than just your political boundaries.
Continue to Build the Relationship
Look for Alternatives
Retail recruitment doesnít happen overnight, but by developing a clear strategy, executing it effectively, and thinking creatively, you can lay the foundation for success.
If you have an opinion on the retailing or retail real estate industries, take this opportunity to share your thoughts. Articles should run between 400 and 800 words. Topics can, be general in nature, consumer observation or specific to retail concepts or practices.
Articles will be posted for at least one week and will then be placed in the Editorial Archives. All articles submitted will be read and considered but we cannot guarantee publication. Each published article will carry the submitters byline (if desired) and is a free service to our community.
Article ideas and suggestions are also always welcomed. Contact PVS@PlainVanillaShell.com
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