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What is GIS Mapping? A Beginnerís Guide for Site Selectors and Strategists
From The Buxton Co
GIS mapping is a buzzword in many fields, including real estate site selection and business strategy. But what exactly is GIS and how is it used?
In this blog post, weíll define GIS mapping, explain the types of data elements that can be mapped, and highlight a few key applications of the technology.
GIS is an acronym for geographic information system. Itís a specific type of mapping technology that allows you to layer data tied to geographic points. Rather than seeing just a few key features on a static map, GIS mapping allows you to view customizable combinations of data layers in a dynamic tool.
GIS mapping helps you to visualize and identify patterns that are difficult to see if the data elements are in table format. It also helps to identify patterns that emerge when you view two or more datasets together.
For example, a healthcare system strategist may use GIS mapping to view estimated demand for specific service lines layered over their organizationís network of locations. By looking at areas of high and low demand in relation to existing facilities, they may spot opportunities to optimize which service lines are offered at each location.
A retail or restaurant site selector may use GIS technology to view potential customer density, competitor locations, and other area draw factors to determine the viability of a potential site.
In many cases, the geographic information system allows users to run reports on the underlying data and can be used as the base for other analytics tools, such as site scoring tools.
Think that GIS mapping could be a helpful tool in your organization? The Buxton Analytics Platform offers a GIS application called SCOUT that streamlines data visualization and decision making.
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