If knowledge is power, the Retail Tenant Directory is a force few companies can afford to be without. At-a-glance access to decision-making, corporate-level details on 5,400 retailers could well provide the crucial edge needed in a competitive marketplace. Meticulous research has earned this resource its place as the most trusted in the industry - for more than two decades. We can't imagine why (or how) anyone could do business without this publication of Trade Dimensions. It's certainly worth giving a look.

Structured alphabetically by company name, the profiles are also extensively cross-referenced by regions targeted for expansion, by retail category, and by square footage requirements. An operating name and parent name index make finding any company easy. Executive names, phone numbers, and an impressive array of facts add up to a resource unmatched in the industry. The print directory is priced within reach of just about any business, and will rapidly prove invaluable -- but those who can upgrade to the CD or online access have a real treat in store!

Frequently Asked Questions

• What is the Retail Tenant Directory?
• When is it published?
• Who uses the Retail Tenant Directory?
• How much information has changed changed since last year?
• Why 5,400 chains?
• Do you track franchisees?
• What kind of executives do you list?
• How is the Retail Tenant Directory better than other directories?
• How much does it cost?
• Does it come on CD-ROM?
• Is this available over the Internet?

What is the Retail Tenant Directory? The Retail Tenant Directory is a publication containing corporate level, in-depth profiles on 5,400 retail chains across the country. Structured alphabetically by company name, the profiles are also extensively cross-referenced by region of the country where the companies are expanding, by retail category and by square footage requirements. There is also an operating name and parent name index to help you quickly find the company you're looking for.

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When is it published? The print directory is published in late March, with database systems available four weeks later.

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Who uses the Retail Tenant Directory? Anyone doing business with the retail industry, particularly those in real estate: owners/developers, management/leasing companies, real estate executives, retailers, suppliers of related products and services, real estate brokers, consultants and marketers.

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How much information has changed since last year? Every single profile in the directory has been updated through direct company contact - and each and every data field checked, verified, and updated if needed: financials, contacts, expansion plans…until each profile is accurate, comprehensive, and up-to-date. Profiles that no longer meet inclusion criteria are archived; up-and-coming ones are added. In addition, in order to best reflect the ever-changing marketplace, new retail categories are sometimes added or redefined.

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Why 5,400 chains? Our research and editorial staff track over 10,000 chains throughout the year but we publish only the most viable, the most promising, the most likely to be profitable business contacts - not every mom and pop store with no plans for growth. Though some directories inflate profile count by listing each store operating name (DBA) separately (ours are incorporated into a cross-reference), or by profiling innumerable franchisees, the Retail Tenant Directory focuses on the corporate-level decision-makers - allowing our clients to better focus their time and budgets. In addition, our high research standards mandate that unless a profile has been updated and verified to our satisfaction, it will not be included among the final count.

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Do you track franchisees? In certain cases, franchisees have site selection authority - and the directory does include selected companies that own at least four locations - but as a rule, most wishing to do business with a franchised entity find it most profitable to contact the corporate headquarters of the franchisor (which are profiled in the Retail Tenant Directory.)

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What kind of executives do you list? At least one top executive (Owner, President, GM) and at least one Real Estate executive (or one identified as making site selection decisions) will be listed in each profile. In most cases, there will also be from three to 20 additional functional heads (e.g., Construction, Marketing, Merchandising) as well as Buyers.

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How is the Retail Tenant Directory better than other directories? The Retail Tenant Directory has earned its reputation for accuracy, comprehensiveness, and ease-of-use through meticulous research, multiple levels of editing and constant fact-checking from dozens of trusted sources, and always verified by direct company contact. Produced in three formats (print, CD, internet), the RTD is the only annual directory of its kind to provide the kind of decision-making information you need, the way you need it. We have built our reputation on the high quality of our data and we work hard to maintain that reputation.

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How much does it cost? The $370 cover price of the print directory offers not only direct access to in-depth, verified facts on thousands of retailers, but also 12 free issues of INSIDER, the Retail Industry News Weekly - guaranteeing that you stay on top of new and updated expansion plans. The data represents hundreds of thousands of hours of work by a dedicated staff of researchers and the price is a fraction of what it would cost you in time and effort to research even 100 of these companies on your own.

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Does it come on CD-ROM? Yes, it does. Free demo CDs are available, or you can download the demo from our website in the Downloads section of TradeDimensions.com. If, after purchasing the directory, you decide to upgrade to the CD system, we will credit you the cost of the book against the total. Multi-user pricing is also available.

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Is this available over the Internet? Yes, you can access the information by subscription on our Retail Real Estate Portal at PlainVanillaShell.com. Subscriptions are for one year of unlimited online access, and corporate pricing is also available. To find out more about getting an online subscription, click here to contact an account representative or call Tracey Jason at 203 563-3025. Please mention you are a Retail Traffic subscriber for a special offer.

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