You are signed in as
Sign in now
Gears Its Theme To Men and Boys
by Beverly Dykes
Having experienced record-breaking real estate growth in 2012 and 2013, Sport Clips has proven itself as a leading haircut chain, owing to it being a solid concept, backed by innovative marketing and experienced leadership. The unique hair care salons, which dovetail routine grooming with the fun of sports themed entertainment, have become the go-to place for men and boys seeking out a laid-back, friendly atmosphere. Sports Clips successful evolution from a single location in a small town in Texas to a national franchise presence spans over thirteen years of offering customers a relaxed, themed destination featuring continuous televised sports broadcasts and professional hair cutting services. Throughout its history, the company has experienced steady, consistent growth of both its client numbers and franchise sales (Sport Clips has accounted for more than 50% of the growth in the franchise hair care salon category for the past four years).
In 2012, the chain surpassed its goal of having 1,000 stores operating by the end of the year, with its aggressive growth spurred by several consecutive years of near 10% same store sales increases. As of the close of 2013, the store count had reached 1,200+ locations operating nationwide. Anticipating that there will always be a steady stream of clients needing haircuts, the Sport Clips concept is poised to continue its pace of expansion in the coming years.
The formula is simple: create the traffic that generates revenue that results in stability within a targeted marketplace. The combination of haircuts, sports and guy-oriented marketing and graphics consistently provides men and boys with a rewarding experience they won’t receive anywhere else. With a new store design having been rolled out in all of the stores over the last few years (perceived as brighter, bolder and more comfortable by its patrons), the results are evident in the increases seen in individual stores sales averages.
Sport Clips stylists specialize in hair care for men and boys and pride themselves on being up-to-date on the latest hairstyle trends. Customers are processed on a walk-in basis, with no prior appointment needed. Large HDTVs are positioned in the lobby and at each barbershop-style station allowing for continuous sports program viewing. Contributing to the indulgent atmosphere are relaxing lighting and massaging chairs in the shampoo area.
Providing a refreshing pause from one’s busy schedule, each Sport Clips visit features an initial consultation and precision haircut followed by a scalp massaging shampoo and classic barbershop-style hot steamed towel wrap treatment. The MVP option also includes a relaxing neck and shoulder service that is guaranteed to leave the client feeling invigorated after just 20 to 30 minutes of attention.
A typical Sport Clips franchisee has demonstrated substantial net worth and initially commits to operating three or more units. Sport Clips corporate support network provides pre-opening assistance as well as coordinated national marketing programs and continual education and training for the franchisees and hair salon stylists. Business coaches and area developers are utilized to help build client counts and promote increased profitability.
The standard Sport Clips store floor plan ranges in size from 1,000 to 1,400 sq. ft., with 18 to 20 feet of frontage. Demographic requirements call for a minimum population of 30,000 residing within a three mile trade radius. The concept targets medium to higher income households (annual income greater than $45,000). Preference is to occupy in-line space or out-parcels of strong retail strip centers featuring major anchors and national co-tenants. Good visibility is a paramount consideration, along with access and ample parking. The typical lease term commitment is 5 years with two 5 year renewal options. The T.I. allowance is negotiable.
Entrepreneur Magazine has ranked Sport Clips among the Top 100 Franchises and identified it as one of the top 20 Fastest Growing Franchises in its annual rankings.
If you are a chain retailer take this opportunity to share your story and promote your business. Articles should run between 400 and 800 words. Topics should, in general, discuss expansion plans, new retail concepts, what set you apart from your peers or what makes you successful.
Articles will be posted for at least one week and will then be placed in the Editorial Archives. All articles submitted will be read and considered but we cannot guarantee publication. Each published article will carry the submitters byline (if desired) and is a free service to our community.
Article ideas and suggestions are also always welcomed. Contact PVS@PlainVanillaShell.com